Is Italian Coffee Truly the Best? A Must-Watch Documentary

By Marino Cardelli on Nov 22, 2023

When I join my clients for a meal, it’s not uncommon for them to raise an eyebrow when I pass on the espresso. Their curiosity leads to questions, and I’m always excited to share my perspective, shaped by years of enduring not-so-great coffee. Growing up surrounded by my dad’s vending machines, I became intimately acquainted with the robusta-blend and/or dark-roasted coffee culture that defines Italy.

Ah, the Italian coffee realm – an enchanting spectacle that has captivated caffeine aficionados globally. If you’re looking to dive deeper, I’ve got a gem of a suggestion. Explore a compelling documentary coupled with an enlightening article. These invaluable resources unwrap the evolution of Third Wave Coffee and spark discussions about the controversial debut of Starbucks in Milan.

Coffee Chronicles: A Tale of Waves and Brews!

While some coffee aficionados delve into the intricacies of a five-wave coffee journey, let’s keep things breezy and stick to three waves for simplicity’s sake.

First Coffee Wave

Once upon a time, in the land of early coffee, there was the First Wave. Picture this: coffee as we knew it, mass-produced and as dark as a moonless night. They roasted those beans so dark you’d think they were auditioning for a vampire movie! Why? Well, turns out the beans weren’t perfect, so they threw on a coffee disguise – a dark roast – and sold it pre-ground or in instant form. It was the go-to for folks who wanted a quick, cheap caffeine fix.

Second Coffee Wave

Enter the Second Wave – the coffee rebellion of the 1960s! People got tired of the bland, mass-produced stuff from the First Wave. So, they decided to upgrade. Picture this as coffee’s rebellious teenage phase. Suddenly, there were coffee shops popping up left and right, dedicated to serving coffee that actually tasted like something. Quality beans and fancier brewing methods took the stage. It was like upgrading from black and white TV to technicolor!

Third Coffee Wave

Now, fast forward to the Third Wave – the hip and happening coffee movement of the 1980s until now. This wave is like the cool older sibling who knows everything about coffee. Quality is the name of the game. Forget mass production – Third Wave Coffee is all about where those beans come from. They’ve got coffee roasters on a first-name basis with individual farms, bringing out the unique flavors of each bean. It’s like a coffee family reunion in your cup!

And guess what? Third Wave Coffee shops are the trendsetters, offering a whole array of brewing methods that make your grandma’s percolator look like a relic. It’s like a coffee carnival where every brew is a unique experience.

So, there you have it – the epic tale of coffee’s evolution through the waves. From dark disguises to rebellious teenage upgrades and now, a sophisticated focus on flavor. So, what wave are you riding on in your coffee journey? Let the brewing adventures begin!

A Comparative Table of First, Second, and Third Wave Coffee Feature

Here is a table summarizing the key differences between the three waves of coffee:

Get ready to be captivated by the thrilling world of Italian coffee in this documentary! You’ll be on the edge of your seat as you learn about the rich history and complex flavors of this beloved beverage. Don’t miss out on this heart-pounding adventure!

Unveiling the Third Wave Coffee Movement

In recent years, the Third Wave Coffee movement surfed its way across America and Europe, finally making landfall in Italy. This movement is all about redefining the coffee game with cutting-edge techniques and trends.
Italians took notice, especially with the news of Starbucks hitting Milan back in 2018. The city now boasts the impressive Starbucks Reserve, a haven for coffee aficionados offering a diverse range of extraction methods and a meticulously curated selection of coffee varieties.

Get ready for a wild ride as we delve into the world of Italian coffee culture! This documentary will take you on a journey filled with caffeine-induced highs and lows. You’ll laugh, you’ll cry, and you’ll probably need a few espresso shots to keep up. So grab your favorite mug and let’s get brewing!
Hold on to your espresso cups, folks! I’ve got a documentary that will have you saying “ciao bella” to your boring old coffee routine. It’s available for free on Facebook, so you can sip and stream your way through the captivating world of Italian coffee culture. Produced by Federico Lucas Pezzetta e Federica Balestrieri, a talented duo of Roman photographers and videomakers known as Romedia Studio, in collaboration with Umami Area, this groundbreaking documentary presents a fresh perspective. Named “Coffees – Italians Do It Better(?)… or Do They?”, it takes a deep dive into the minds of coffee aficionados who think they know it all.

Insights from Coffee Experts

The documentary provides a platform for insightful interviews with leading coffee experts, both Italian and international. These experts offer their perspectives on the growth of coffee in Italy, its merits and limitations, and the skill level of baristas.

So, a bunch of fancy folks from Federico Lucas Pezzetta (Romedia Studio), Federica Balestrieri (Romedia Studio), Andrej Godina (president of Umami Area), Marco Cremonese (Coffee Consultant), Francesco Sanapo (Founder Ditta Artigianale), Alberto Polojac (Trainer, Consultant & Journalist), Andrea Matarangolo (Taster & Consultant), Andrea Cremone (Trainer & Consultant), Davide Spinelli (Consultant & Trainer), Massimo Barnabà (CMB), Camilla Masi (Researcher) Ettore Scagliola (la Marzocco), Nicola Scavo (Trainer), Sandro Bonacchi (Zero Caffe), Ilaria Pitocchi (trainer), Barbara Todisco (Espresso Comunicazione) and Enrico Metti (Brita Italy).

Oh la la, the documentary is going international! We’ve got Mathias Kaps (Starkmacher Impact), Edy Bieker (Expert), Ilvana Bešlagić (Probat), Andi Benedikter (Cropster) and Birgit Kohler (Water Sommelier) joining the party. It’s like a United Nations of coffee experts up in here.

Coffee Documentary – Italians do it better ?

Prepare to savor some laughs with the documentary, “Coffees – Italians Do It Better(?)”! This masterpiece infuses humor into the discussion on Third Wave Coffee, offering an enchanting journey into the world of Italian coffee. Elevate yourself to a coffee connoisseur, impressing friends with newfound knowledge of this captivating industry. Watching the documentary and engaging in the conversation is like a bonus shot of espresso for your expertise in Italian coffee. Plus, you’ll have an arsenal of witty remarks to contribute to the ongoing dialogue, showcasing your newfound expertise.
Well, well, well, look who’s got a refined taste in coffee! Our Italian coffee enthusiast is thrilled to share a mind-blowing documentary delving into the Italian coffee scene. Get ready for your mind to be blown by the ultimate coffee documentary from Romedia Studio and Umami Area. All the big shots in the coffee world spill the beans on their secrets, making it a must-watch for those seeking a deeper understanding of the emergence of Third Wave Coffee and the impact of Starbucks’ arrival in Milan. Come on, don’t be a boring bean! Dive into this captivating documentary, and let’s chat about the caffeinated chaos that is Italian coffee culture.

Experiencing Italian Specialty Coffee Delights in Italy

Embark on a journey through the caffeinated wonders of Italy, where your taste buds will dance in coffee heaven!
Immerse yourself in the world of Italian coffee with a captivating documentary and then dive into a caffeine-fueled adventure in the stunning Abruzzo region. This isn’t your typical museum experience; it’s a thrilling exploration of the mysterious world of Italian coffee.

Experience the Coffee Roasting in Italy

Abruzzo, the ultimate destination for coffee lovers and foodies, invites you to indulge in its rich flavors and uncover the secrets of the perfect roast.
Witness the magical transformation of green beans into the aromatic elixir we all adore at a local roastery. It’s like observing a wizard brew a potion, but with more caffeine and fewer spells. Join coffee enthusiasts to unravel the secrets of the perfect roast – think Hogwarts, but with a caffeine twist.

Coffee Tasting Experience in Italy

But hold on, the adventure doesn’t stop there! Become a coffee connoisseur as you roast your own beans with the guidance of coffee wizards who unveil the intricacies of the roasting world. The process is as unforgettable as witnessing a unicorn being born – pure magic!
Transition to a caffeine-induced euphoria with our specialty coffee tastings. Your taste buds will tango with delight as you savor an array of coffee beans, meticulously selected by a team of skilled coffee sommeliers from across Italy. Unlock the secrets of each brew with our coffee gurus, tasting the unique and magical experience in every cup.
Sip some of the world’s best coffee against the breathtaking backdrop of Abruzzo. Surrounded by friendly coffee enthusiasts, you’ll swiftly transform into a true Italian coffee connoisseur. Don’t forget to capture the moment for Instagram as you embark on a caffeine-fueled adventure for your senses.
Whether you’re a seasoned specialty coffee lover or just seeking an escape, this mind-blowing Abruzzo adventure will make you forget your own name. Prepare for a taste bud explosion as passion, knowledge, and damn good coffee unite in the heart of Italy.

Eager to start your personalized coffee escapade? Contact us and let’s plan a unique custom coffee journey that suits your preferences and desires. Your perfect coffee experience awaits!